Remember the Bing ads where a key word turned close friends and spouses into creepy, monotone automatons? Microsoft’s intent was to show how a world ruled by search engines (especially Google) was flooding us with information we didn’t need. (A strange tack considering, no matter what they say, Bing is more “search” than “decide.”)
Well, before the Super Bowl those ads were just ineffective. Now, in light of the Google spot that some are calling the best tech commercial since Apple’s famous “1984,” they look downright heartless.
In Google’s world, the internet helps you fall in love. In Microsoft’s world, it turns you into a zombie. Which world would you rather live in?
Read more on Seattle Weekly
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